client process
discovery call
Before moving forward with any commitments or payments, we’ll schedule a quick call or email if you prefer. This gives me a chance to learn about your brand, understand your goals, and see where I can provide the most value. By the end of our chat, we’ll have a clear, verbal outline of the project scope, deliverables, timeline, and budget.
project proposal
Based on what we discussed during the discovery call, I’ll put together a custom project proposal tailored to your needs. It will usually include a few tiered options so you can choose what works best for your goals and budget. Each option will include a clear outline of the timeline, deliverables, and pricing.
Approved proposal
Once you’ve chosen the option that fits best, I’ll send over the contract, a project questionnaire, and a 50% deposit invoice. As soon as the signed contract and deposit are in, your spot is officially reserved, and we’ll be all set to kick things off on the scheduled start date.
design handover
Once each deliverable has been approved, I’ll send the final invoice for the remaining project balance. After payment is received, I’ll deliver all your final assets, neatly organized in an easy-to-use folder system.
design process
discovery & research
Using your questionnaire as a foundation, we dive into focused research, exploring your industry, competitors, and target audience. This helps uncover key insights that shape and inform the creative direction we’ll take moving forward.
design direction
Based on the research, we will develop one or two distinct design concepts that align with your brief. Each will showcase sample logo ideas, color palettes, typography, and other visual elements presented in a cohesive style. We will walk you through the concepts and get your feedback so we can begin the design process.
design concepts
Once we’ve locked in a design direction, we’ll move into the concept phase, exploring dozens of a wide range of initial logo ideas. This exploratory process allows us to uncover the concepts that stand out, which are then refined and developed into strong, polished concepts.
finalize design concepts
From the initial round of concepts, we’ll select and refine the strongest ideas, shaping them into a clear design direction. This is where your brand begins to take form, as we start incorporating color, typography, patterns, and other key elements to bring the concept to life.
design presentation
With the design finalized, we’ll prepare a detailed presentation that walks you through the creative direction and the thinking behind each design decision. To help you visualize the brand in action, the presentation will also include mockups tailored to your industry, so you can see exactly how the design will work in real-world applications.
feedback & design handover
After you’ve had time to review the designs, you’re welcome to share your feedback via email. If revisions are needed, we’ll make the necessary updates and, if helpful, present the refined work again. Once approved, everything will be prepped for final delivery.